Company Description.
Employd Staffing Solutions Ltd is a comprehensive Human Capital Consultancy firm based in Nairobi County, Kenya. Our core HR activities include Recruitment, Labour Outsourcing, Payroll Management, and Employee Trainings. We build fruitful relationships with our clients and always aim to add value to their business by improving the efficiency of their HR activities and increasing the return on their Human Capital spend.
Key Responsibilities.
- Successful onboarding of exhibitors and sponsors, meeting or exceeding participation targets.
- Increased expo visibility through innovative marketing campaigns.
- High lead conversion rates from marketing efforts.
- Detailed and actionable performance reports for each marketing cycle.
- Enhanced brand reputation and growth of the company as a leading exhibition company.
- Identify, engage, and secure exhibitors across various sectors related to real estate and housing.
- Maintain strong relationships with past and prospective exhibitors, ensuring retention and satisfaction.
- Develop and execute innovative marketing strategies to promote the expo to exhibitors and visitors.
- Coordinate multi-channel marketing campaigns, including social media, e-shots, PR activities, and digital advertisements.
- Create and distribute marketing materials, such as brochures, newsletters, and flyers.
- Work closely with the event planning team to ensure marketing efforts align with expo goals and themes.
- Assist in organizing promotional activities like press conferences, media partnerships, and pre-event networking sessions.
- Support the planning of exhibitor booths and attendee engagement strategies.
- Conduct research to identify new leads and market opportunities for the expo.
- Analyze attendee and exhibitor feedback to improve marketing strategies and event performance.
- Develop proposals and pitches to attract sponsors, emphasizing their benefits in participating in the expo.
- Maintain relationships with sponsors, ensuring their needs are met and agreements are honored.
Qualifications.
- Bachelor’s degree in Marketing, Business Administration, Event Management, or a related field.
- Certifications in digital marketing, event management, or CRM are an added advantage.
- 2-4 years of experience in marketing, event planning, or sales, preferably in the real estate or exhibition industry.
- Proven success in meeting sales targets and executing marketing campaigns.
- Proven success in meeting sales targets and executing marketing campaigns.
- Exceptional communication and interpersonal skills.
- Strong negotiation and networking abilities.
- Proficiency in digital marketing tools, including social media platforms and email marketing software.
- Knowledge of CRM and event management software.
- Analytical skills for assessing marketing performance and market trends.
Qualified and interested candidates should share their CVs to jobs@employd.co.ke with the subject line Expo Marketing Representative . Only shortlisted candidates will be contacted.