Digital Marketing Officer.

Job Location : Nairobi , Kenya.

Company Description

Employd Staffing Solutions Ltd is a comprehensive Human Capital Consultancy firm based in Nairobi County, Kenya. Our core HR activities include Recruitment, Labour Outsourcing, Payroll Management, and Employee Trainings. We build fruitful relationships with our clients and always aim to add value to their business by improving the efficiency of their HR activities and increasing the return on their Human Capital spend.

Duties and Responsibilities

  • Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s. 
  • Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work. 
  • Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base. 
  • Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
  •  Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results. 
  • Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts. 
  • Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work. 
  • Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
  • Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Key Requirements Skills, experience and qualification.

  • Educated to degree level in marketing or similar  ,2 year’s work experience in digital marketing.
  • Excellent organisational, interpersonal and communication skills,Strong writing skills with ability to produce compelling copy .
  • Proofreading and editorial skills with a good eye for detail  , Strong analytical and ICT skills .
  • Ability to work on multiple projects at the same time 
  • Ability to work as part of a team and individually 
  • Excellent time management and prioritisation skills.

Qualified and interested candidates should share their CVs to jobs@employd.co.ke with the subject line Digital Marketing Officer.  Only shortlisted candidates will be contacted.

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