Position : Digital Marketing Officer.
Location : Nairobi.
Duties and Responsibilities.
- Craft marketing strategies, including digital, Advertising, Communications and Creative.
- Responsible for the day to day running of all marketing activities within the Company, including setting goals for and monitoring their achievement.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
- Set, monitor and report on Marketing departments goals.
- Design branding, positioning and pricing strategies.
- Ensure the brand message is strong and consistent across all channels and marketing efforts
- Analyze consumer behavior and determine customer personas.
- Identify opportunities to reach new market segments and expand market share.
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness.
- Participate in the quarterly and annual planning of company objectives
- Manage the company’s website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
- Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
- Own communication of marketing information throughout the company as requested and/or required.
Qualifications .
- Degree in Communications or relevant field from a credible institution
- At least 5 years of experience in the Communications field
- Highly skilled in writing and content creation across various platforms
- Demonstrated experience successfully delivering multiple projects across countries
- Experience working with a wide range of media
- Excellent written and verbal communication skills
- Product packaging and retail knowledge
- Analytical thinking
- Demonstrated experience collaborating with teams
Interested , Qualified candidates should send their CVs to jobs@employd.co.ke with the subject line Digital Marketing Officer . Only shortlisted candidates will be contacted.